History – Knox Sports Marketing

December, 1997

paul_golfKnox Sports Begins Operations in Clearwater, FL. Founder Paul Sickmon started the company after five years of working in the athletic department at Florida State University and a decade as the Director of Sponsorship and Advertising with the Tampa Bay Buccaneers.

January, 1998

knox_logo_oldStarted Sponsorship Consultation Business with four corporate clients. In first full year, negotiated contracts with over 30 collegiate and professional organizations on behalf of clientele.

February, 1998

Staff increases to two people as client list doubles in first few months.

March, 1998

541757_10150772293143488_2049367737_nKnox Sports, on behalf of GTE designs, creates and distributes 45,000 specialty seat cushions to fans for first ever Devil Rays baseball game played in Tropicana Field.

January, 1999

fenafuthKnox Sports Marketing takes on their first International Client in Honduras. Work in Central America that started on this date continues today.

March, 2000

hopsmarathonSponsorship Consultation list grows to eleven and Knox Sports wraps up first few event and venue entitlement contracts including the Hops Marathon and GTE Classic.

August, 2000

mel_snowKnox Sports VP Melissa Calipari joins the team after a stint with the Tampa Bay Rays and WQYK.

November, 2001

knox_logo_newKnox Sports Marketing logo gets a new look.

December 2001

LOF_backAwarded Youth Sports Contract from Land O’Frost to create and execute the single most successful youth sports sponsorship program in the US. Today Knox Sports manages the LOF program which sponsors over 13,000 teams in 28 US cities and took Land O’Frost from 8th in lunch meat sales in 2001 to 3rd in 2012.

September, 2002

StPeteTimesForumFinalized consultation on the St. Petersburg Times Arena contract, the official home of the Tampa Bay Lightning and over 150 other annual events.

August, 2003

Honduras_picSponsorship Consultation Client list grows to 13 and on behalf of Honduras’ Banco Ficohsa, Knox Sports gets involved in World Cup for the first time.

October, 2004

USF 2Knox Sports is hired to oversee first outbound brand campaign for startup Bank of St. Petersburg. The USF athletic platform-based program helps Bank achieve all their commercial revenue goals in under 6 months.

March, 2005

Innovative in-house ticketing programs for HomeBanc Mortgage created by Knox Sports change the way the sports sponsorship industry handles hospitality and ROI.

February, 2007

FarmBureauKnox Sports picks up new client in Virginia Farm Bureau Insurance. Incredible results in hospitality, member benefits, new client data generation and unique traffic to agent offices resulted in KSM now currently managing South Carolina and Florida Farm Bureau as well.

June, 2007

knox_diff_soccer_photoFirst Knox Sports Marketing Mission Trip to Tegucigalpa, Honduras.

August, 2007

NoDoughKnox Sports picks up another important grocery client with BI-LO based in Greenville, SC. This relationship is highlighted by the creative BI-LO No Dough concept where customers get free tickets to their favorite professional and collegiate events with purchase.

December, 2007

Sponsorship Consultation Client list grows to 16 with Knox Sports managing over $5 million in sponsorship assets.

January, 2008

knox_facilityKnox Sports moves into their new, wholly owned headquarters in Tampa, FL.

January, 2008

Jennifer Kniese joins the Knox Sports team after stops at the Florida Panthers, USF and the University of Southern Mississippi.

December, 2009

Tampa Bay area credit union, Achieva Credit Union, hires Knox Sports to create grassroots local sports sponsorship.

June, 2009


Second Knox Sports Marketing Mission Trip to Tegucigalpa, Honduras.

July, 2009


Knox Sports adds Texas Farm Bureau to the client family. Activating lead generation and membership benefit programs with 9 Texas universities and 12 minor league baseball programs

September, 2009

Knox Sports proudly manages over 20 Sports Sponsorship Consultation clients with over $8 million in annual sponsorship assets with over 60 professional & collegiate relationships.

March, 2010

Screen Shot 2012-05-30 at 4.52.35 PM

Knox Sports picks up Huntington Bank as our newest client. Huntington is a large Midwest Bank that has a major presence in Ohio, Michigan, Indiana, Pennsylvania and West Virginia.

January, 2011

farm bureau live FC copy

Knox Sports finalizes the Entitlement deal for Farm Bureau Live; an amphitheater in Virginia Beach.

June, 2011


Knox Sports takes a trip to Tegucigalpa, Honduras for mission work. We donated soccer uniforms, assisted in building an indoor soccer field and donated school supplies and sports equipment to a local school.

May, 2013


Virginia529 College Savings Plan becomes a Knox Sports client with the redevelopment of their UVA and VT sponsorship.

August, 2013


Union First Market Bank signs its first major sports deal with University of Virginia.

February, 2014

Idaho Farm Bureau becomes a Knox Sports valued client.

June 2014


Knox Sports travels to Costa Rica for the company’s fourth mission tip.  We donated soccer, basketball and volleyball equipment, uniforms, and assisted with the upgrading of an indoor sports recreational area.

November, 2014

Jewett Orthopaedic signs two major sports deals with the Orlando Magic and University of Central Florida.

February, 2015

Brass Tap joins Beef O Brady’s as Knox Sports Clients with deals at Florida State University, University of Alabama and University of Louisville.

February, 2015

Erin O’Leary joins Knox Sports after a stint with the New Orleans Saints and the New Orleans Pelicans.

May, 2015

Knox Sports acquires Sweet Frog as client.

June, 2015

Knox Sports acquires Vology as client.

July, 2015

Fatz Cafe signs two sports deals with the University of South Carolina and Clemson University.


January, 2016

Andrew Brooks joins Knox Sports after hosting a talk sport take show on WUTT Radio, and interning at Knox Sports. He received his Bachelor’s Degree from the University of Tampa.

January, 2016



Kirsten Barton joins Knox Sports after spending seven years with the YMCA in Tampa, Florida.

February, 2016

Knox Sports acquires Polk’s Meats as a new client.


March, 2016

Knox Sports acquires Chicken Salad Chick as a new client.


April, 2016

Knox Sports acquires Michigan Farm Bureau as a new client.


January, 2017


Chloe Kohl joins Knox Sports after working with the Marketing Department at FSU Campus Recreation and i9 Sports in Tallahassee. She received her Bachelor’s Degree from Florida State University.

May, 2017


We welcomed Farm Bureau Mutual Insurance Company of Arkansas to the Knox Sports team.