- Case Studies
- Knox Difference
History – Knox Sports Marketing
Knox Sports Begins Operations in Clearwater, FL. Founder Paul Sickmon started the company after five years of working in the athletic department at Florida State University and a decade as the Director of Sponsorship and Advertising with the Tampa Bay Buccaneers.
Started Sponsorship Consultation Business with four corporate clients. In first full year, negotiated contracts with over 30 collegiate and professional organizations on behalf of clientele.
Staff increases to two people as client list doubles in first few months.
Knox Sports, on behalf of GTE designs, creates and distributes 45,000 specialty seat cushions to fans for first ever Devil Rays baseball game played in Tropicana Field.
Knox Sports Marketing takes on their first International Client in Honduras. Work in Central America that started on this date continues today.
Sponsorship Consultation list grows to eleven and Knox Sports wraps up first few event and venue entitlement contracts including the Hops Marathon and GTE Classic.
Knox Sports VP Melissa Calipari joins the team after a stint with the Tampa Bay Rays and WQYK.
Knox Sports Marketing logo gets a new look.
Awarded Youth Sports Contract from Land O’Frost to create and execute the single most successful youth sports sponsorship program in the US. Today Knox Sports manages the LOF program which sponsors over 13,000 teams in 28 US cities and took Land O’Frost from 8th in lunch meat sales in 2001 to 3rd in 2012.
Finalized consultation on the St. Petersburg Times Arena contract, the official home of the Tampa Bay Lightning and over 150 other annual events.
Sponsorship Consultation Client list grows to 13 and on behalf of Honduras’ Banco Ficohsa, Knox Sports gets involved in World Cup for the first time.
Knox Sports is hired to oversee first outbound brand campaign for startup Bank of St. Petersburg. The USF athletic platform-based program helps Bank achieve all their commercial revenue goals in under 6 months.
Innovative in-house ticketing programs for HomeBanc Mortgage created by Knox Sports change the way the sports sponsorship industry handles hospitality and ROI.
Knox Sports picks up new client in Virginia Farm Bureau Insurance. Incredible results in hospitality, member benefits, new client data generation and unique traffic to agent offices resulted in KSM now currently managing South Carolina and Florida Farm Bureau as well.
First Knox Sports Marketing Mission Trip to Tegucigalpa, Honduras.
Knox Sports picks up another important grocery client with BI-LO based in Greenville, SC. This relationship is highlighted by the creative BI-LO No Dough concept where customers get free tickets to their favorite professional and collegiate events with purchase.
Sponsorship Consultation Client list grows to 16 with Knox Sports managing over $5 million in sponsorship assets.
Knox Sports moves into their new, wholly owned headquarters in Tampa, FL.
Jennifer Kniese joins the Knox Sports team after stops at the Florida Panthers, USF and the University of Southern Mississippi.
Second Knox Sports Marketing Mission Trip to Tegucigalpa, Honduras.
Knox Sports adds Texas Farm Bureau to the client family. Activating lead generation and membership benefit programs with 9 Texas universities and 12 minor league baseball programs
Knox Sports proudly manages over 20 Sports Sponsorship Consultation clients with over $8 million in annual sponsorship assets with over 60 professional & collegiate relationships.
Knox Sports picks up Huntington Bank as our newest client. Huntington is a large Midwest Bank that has a major presence in Ohio, Michigan, Indiana, Pennsylvania and West Virginia.
Knox Sports finalizes the Entitlement deal for Farm Bureau Live; an amphitheater in Virginia Beach.
Knox Sports takes a trip to Tegucigalpa, Honduras for mission work. We donated soccer uniforms, assisted in building an indoor soccer field and donated school supplies and sports equipment to a local school.
Virginia529 College Savings Plan becomes a Knox Sports client with the redevelopment of their UVA and VT sponsorship.
Union First Market Bank signs its first major sports deal with University of Virginia.
Knox Sports travels to Costa Rica for the company’s fourth mission tip. We donated soccer, basketball and volleyball equipment, uniforms, and assisted with the upgrading of an indoor sports recreational area.
Jewett Orthopaedic signs two major sports deals with the Orlando Magic and University of Central Florida.
Brass Tap joins Beef O Brady’s as Knox Sports Clients with deals at Florida State University, University of Alabama and University of Louisville.
Erin O’Leary joins Knox Sports after a stint with the New Orleans Saints and the New Orleans Pelicans.
Knox Sports acquires Sweet Frog as client.
Knox Sports acquires Vology as client.
Fatz Cafe signs two sports deals with the University of South Carolina and Clemson University.
Andrew Brooks joins Knox Sports after hosting a talk sport take show on WUTT Radio, and interning at Knox Sports. He received his Bachelor’s Degree from the University of Tampa.
Kirsten Barton joins Knox Sports after spending seven years with the YMCA in Tampa, Florida.
Knox Sports acquires Polk’s Meats as a new client.
Knox Sports acquires Chicken Salad Chick as a new client.
Knox Sports acquires Michigan Farm Bureau as a new client.
Chloe Kohl joins Knox Sports after working with the Marketing Department at FSU Campus Recreation and i9 Sports in Tallahassee. She received her Bachelor’s Degree from Florida State University.
We welcomed Farm Bureau Mutual Insurance Company of Arkansas to the Knox Sports team.