At Knox Sports Marketing our specialty is negotiation, activation and management of sports sponsorships. We use the sports marketplace to reach target demographics, market brands, entertain key customers and build brand loyalty.
Our clients rely on our company for several reasons. However, contract negotiation is the main reason why a company will bring us on board. Sports is all we do and what we love, and this passion for sports translates to excellence in sponsorship negotiation.
The three main reasons a company will bring us on board to negotiate on their behalf are; Financial, Time and Results.
Financial- We know the value of package items within sponsorships. Our experience and creativity in negotiating literally hundreds of contracts just like yours makes us uniquely qualified to get your company a better deal than you or a traditional agency could ever hope to achieve.
Time- We do all of the time-intensive legwork involved in the negotiation process. Our client is still the ultimate decision maker and will continue to reap all the personal perks and rewards of being the main contact, but the pain of the process is taken away.
Results- We will help our clients develop a methodology for tracking sponsorship results. It is imperative that we find a mutual way to measure how this sponsorship is working to achieve our preset goals.
Every client is unique and we work to understand the marketing objectives of our clients and utilize sports marketing tools to reach these objectives.
Once you've hired Knox Sports, you will go through a 5-step process.
1- We will sit down with your company to learn all about your business. During this time we will find out what your marketing goals are, your target demographic and what your sports marketing budget will be.
2- We will then come up with a sports marketing plan that fits your needs for you to review. From there, you will look over everything we provided and make decisions on which direction you would like to head.
3- We then hit the road and negotiate the best sponsorship package(s) possible. This typically takes a lot of time going back and forth with the entities we´ve decided to move forward with. We will keep you – as our client – constantly updated throughout the process as much as you would like to let you know what is happening.
4- Once we have settled on the perfect sponsorship package for your company, we will schedule a time to present the sponsorship package(s) to you. From there, you as our client will review all of the sponsorships, and make any necessary changes. If you decide to move forward, you are the one who executes the sponsorship(s)!
5- Once the contracts are executed we provide our client with an execution summary detailing all of the elements in the agreement and our expert advice on how best to take advantage of the sponsorship elements. Throughout the contract term we are in touch with our clients and the team to make sure the relationship is going smoothly and will handle any problems that may arise. It is also noteworthy that our client remains the main point of contact with any partnering organization. Yes, Knox Sports can step in when a problem arises, but the sports perks that make this relationship so much fun will continue to flow straight to our clients' doorstep!
So contact Knox Sports now to revamp your sponsorship programs today!