Case Study – Kane’s Furniture

kanes-logo

Situation

Furniture company normally focused on women 25-54 in competitive market looking to grow sales through trackable traffic builder.

Need

Traffic and sales building promotion for 2nd and 3rd quarters.

Execution

Partnership with the Tampa Bay Rays whereby if Rays pitchers have 10 “K’s” (Strike-outs) in a game, every fan with a ticket stub or on-line coupon can redeem it at any Kanes Furniture store for a free Papa John’s pizza voucher. Executed in-stadium with PAs, video support and specialized signage. Spots ran across all Rays radio and TV networks. POP in all Kane’s stores and newspapers tags also contributed.

Results

Program has grown over six seasons from 4,000 folks walking into Kane’s to current season with over 140,000 people coming through the doors and redeeming a voucher for this promotion.