Case Study – HOPS Restaurants


hops_logoSituation:

National Restaurant Chain that had 13 markets that needed local branding and sales push.

Need:

Increase Branding, Sales & Traffic with non-traditional and budgeted spending.

Execution:

Tailored organizational relationships with college and minor league teams that accurately reflected unique marketplace situations. Every program was dramatically different and with extremely limited budgets, needed immediate results.

Columbus Ohio:

Developed traffic-building program with local minor league baseball team. Customers bring unique offer/registration piece to store. Heavy in-stadium support and community mascot program build brand.

Memphis/Colorado Springs:

Area had just been hit with a number of high profile DUI situations. So, this Brewery/Restaurant sponsored safe ride home programs in both markets with signage and ticketback execution

Lafeyette, LA:

Value market, developed massive coupon distribution program with local university across all sports and vanues where 500,000 coupons were hand-distributed to patrons over 5 months for free appetizers.

Tampa, FL

Entitled new marathon in Area. Garnered over $250,000 in media coverage the first year. This became a benchmark for community giving programs in Tampa Bay Area.

Bowling Green, KY

Over previous year Hepatitis C scare with aggressive, fun University basketball promotion “Hops Free Shots contest”

Results:

Same Store sales in 13 key markets experienced 6% growth with average market expenditure of $20,000.