Case Study – Econofoods

econofoods

Situation
An Iowa grocery chain was looking for a prestige account association to drive new store traffic utilizing target demographics of kids’ ages 5-13 to cover entire state.

Execution
Traffic builder with secondary goal to grow customer database through utilization of frequency card. The grocery store chain had 125,000 entries over a ten week period. Frequency card usage increased by 14% during promotion period.

Results
Sponsorship of the University of Iowa Hawkeye Basketball team with the“EconoKids” ball boy / ball girl promotion. Multiple winners at every Hawkeye home game. Kids “work” on court and collect basketballs throughout the game, also receive autographed t-shirt, family tickets to the game, arena tour, picture with the mascot or cheerleaders and an introduction during pre-game on court.