Case Study – Bank of St. Petersburg

Small Regional Bank whose dual primary focus is to establish brand image and create unique entertainment opportunities for potential new corporate accounts in the small business sector.


Executed relationship with University of South Florida. Brand execution included carved category exclusivity, signage and unique video execution across all USF sports.
Business-to-Business execution included allowing BOSP customers to participate live on the football pre-game radio broadcast, get behind-the-scenes tours of USF sports facilities on game day, and exclusive participation in a huge Big East Tournament trip flyaway.

BOSP extended the University agreement for three more years, and began to utilize the relationship for consumer promotions, as well as with exclusive branded check execution and consumer sweepstakes opportunities.