Case Study – Bank of St. Petersburg

bosp_logo_252Situation:
Small Regional Bank whose dual primary focus is to establish brand image and create unique entertainment opportunities for potential new corporate accounts in the small business sector.

Execution:

Executed relationship with University of South Florida. Brand execution included carved category exclusivity, signage and unique video execution across all USF sports.
Business-to-Business execution included allowing BOSP customers to participate live on the football pre-game radio broadcast, get behind-the-scenes tours of USF sports facilities on game day, and exclusive participation in a huge Big East Tournament trip flyaway.

Results:
BOSP extended the University agreement for three more years, and began to utilize the relationship for consumer promotions, as well as with exclusive branded check execution and consumer sweepstakes opportunities.